박소희 Park Sohee Preso
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Gift logging application that facilitates users to record gifts they received or gave, and to look back instantly to retrieve any necessary information


Preso is a gift logging application designed to help users record presents that they have recieved or given to others, and look back on the entries in a straightforward and foolproof manner.

Ideation


The ideation for the application initiated from my personal experience of not being able to remember what I had given to others for their previous birthday gifts, the problem of which was considerable for me who likes to get personally meaning gifts for the loved ones.

User Research

I conducted user research interviews to gain a better understanding of how individuals prepare gifts and of whether there is the need to look back on previous presents. The interviewees were university students who regularly give presents to others on a weekly or monthly basis.

The insights from the interviews are:
1. Referring back to previous presents helps when preparing for a new present.
2. Individuals only keep records (as photographs) of gifts that they receive, excluding data that are automatically formulated, such as order/transaction history, when purchasing a gift for others.
3. Online shopping is preferred for gift preparation.

Brainstorming

Based on the findings from the user interview, a research question was formulated:
"How might we help increase the access to previous gift records?"


However, after a few trial and errors in brainstorming, a branch research question was further conceived:

"How might we help individuals create gift records with a high accessibility?"

Application


Preso focuses on 2 values to help answer the branch research question: high retrievability of desired information on previous gifts; low input and high output of gift entries

The two values are explored by three key features, which include:

1. Smart Photo Analysis
Utilising AI image recognition, OCR, metadata and web crawling, the app is designed to automatically analyse the contents of the gifts as seen in the photos uploaded by users. Users can upload photographs that they have personally taken, or screenshots of online coupons or vouchers. A link to e-commerce websites can also be added.

2. Automatic Categorisation
Based on the smart analysis from the previous step, the app categorises the gift records by similar items, persons, and dates.

3. Gift History Graphs
On My Dashboard, users can view the summary of thier entire gift history in the form of various graphs.

Exhibition


During the Exhibition, the prototype of Preso was presented with the application video playing on imac. The video focused mostly on the ideation part of the app making process. Flyers that outline the key features of the application were also provided.

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